Luckily, there are plenty of tools you can use to turn an okay photo into the perfect Instagram profile picture! There is a good chance you won’t get the perfect shot every time. A low angle, where the camera is positioned slightly below you.Three-quarter facial view, where your face is turned at a 45-degree angle.A high angle, where you are looking up at the camera.Keep in mind that Instagram profile pictures show up very small in Instagram feeds. This will still help with brand recognition and reassure followers that they have found the right account.įor example, Williams Sonoma uses its iconic pineapple as its Instagram profile picture.Ĭonvince and Convert, a content marketing company, keeps it super simple with its bright, recognizable logo.Įmail platform Mailchimp combines both strategies by using the face of its mascot and logo, which is both on-brand and clever. The lesson here? There is no one-size fits all answer to what type of Instagram profile picture you should use.īut, what if your face is not the face of your business? If your branding is more commercial, then consider using a simplified logo for your profile photo. Here are a few examples of their treats below. The photo might seem plain, but her serious look is actually quite on-brand. While many bakeries would choose to use a logo or even a picture of one of their creations, Vegan Treats, a quirky vegan bakery located in Pennsylvania, uses a headshot of owner Danielle Konya to keep their Instagram profile personal. The contrasting colors make the Instagram profile picture pop, but don’t distract from her face. She stars in a show, making it likely that people recognize her, so it makes sense that her face is the face of Eat Travel Rock.
NOT USING YOUR FACE FOR FACEBOOK PROFILE PICTURE TV
Kelly Rizzo, the creator of Eat Travel Rock TV and website, keeps her face front and center on Instagram. Here are a few examples of face-forward brands: They buy from people, so let people get to know you! Keep it personal by making sure your Instagram profile picture is cropped to keep the focus on your face.
We look for faces in clouds, in coffee foam, and even on burnt toast. It helps to reassure them that they found the right account, and it keeps your branding consistent if you use your face on other social platforms, or when you run Instagram promotions.Īs humans, we tend to fixate on faces. Your face should be the first thing people see when they look at your Instagram profile picture.
Click To Tweet Choosing an Instagram profile picture: Keep the focus on your face
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